Who we are

DISCOVER AND EXPERIENCE ITALY WITH US

True Italian Experience is a flexible and agile booking platform that gathers authentic, sustainable and inclusive travel packages and touristic experiences in Italy. Thanks to a wide offer of places to visit, things to do, transportation solutions, accommodations and other tourism services, True Italian Experience offers you epic moments in both iconic locations and "secret", lesser-known destinations with proposals based on your interests and passions. You can choose different types of vacations in Italy: music, arts, culture, history or food & wine oriented. Or you can choose if having all this together. The aim is to enhance the authenticity of a "true Italian experience", giving you the possibility to discover this country like you never did before and book your own personal grand tour of Italy. Thanks to the partnership with ITA Airways, the flag carrier airline of Italy, and Trenitalia, the primary train operator of the Country, True Italian Experience offers convenient prices for unique services in all areas of Italy, combined with integrated mobility solutions and drafted with sustainability and social responsibility values. You can buy online on this website or through a travel agency of your choice, as part of our constantly evolving network. If you can't find your ideal travel proposal online, please email B2B@trueitalianexperience.it and we will assist you at best in finding your needs, for both individuals and groups.

Our mission is to promote, encourage and develop the Italian tourism market, not only through the True Italian Experience platform but also by producing and distributing digital editorial contents about Italy, by creating a system with all stakeholders involved being the first technology at service of the whole Italian tourism industry and by analysing all tourism trends to create customized offers for living Italy in the most unique and distinctive possible way. True Italian Experience is part of Assist Group.


LIVE INTENSELY EVERY MOMENT OF YOUR JOURNEY.
LIVE A TRUE ITALIAN EXPERIENCE.