Narrating the history of Italy through the most distinctive and exclusive experiences offered in our country, in order to increase the number of visitors and enhance Italian tourism and its potential on national and international markets. These are the goals of True Italian Experience, an integrated ecosystem of digitization and development of the Italian tourism system, which promotes Italy and its excellencies around the world, in collaboration with ITA Airways.

From the inspiration of travelers through the personalization of the product based on their interests and passions, up to the marketing of the offer of individual operators. A journey within a digital HUB that brings together the main public and private players in the Italian tourism’s supply chain and promotes Italy as a country to be discovered, enhancing its excellencies with particular attention to the territory, corporate and environmental sustainability, and safety.

An independent project that aims to build a system in the national tourism landscape, an open digital platform and a constantly developing B2B network in which national and international operators will converge, starting from ITA Airways’s points of sales around the world.

Customers can choose, based on their personal preferences, whether to configure and buy the trip online, or to visit the the nearest agency to finalize the purchase with a complete and personalized consultancy service: a unique experience that only Italy is able to offer.

Discover and experience Italy as never done before: minute by minute.

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